What We Do
Targeted Marketing +
Transparency of ROI =
edō Interactive
When Jersey Mike's Dan McDonald sent Prewards to 300 high school seniors, his expectations weren't high, since 18- and 19-year-olds are notoriously non-responsive. But the gamble yielded an "overwhelming" 17% return rate, he says, which is "way above" the numbers direct mailings produce.
-- BusinessWeek
Colt Hothorn found similar success at his two Which 'Wich? sandwich shop franchises in Nashville. Of the 300 seniors he prewarded, more than 40 redeemed their $3 credits—an impressive 15% return rate. And since the average customer spends at least $7 per visit, Hothorn sees plenty of profit potential. "From my perspective," he says, "the strategy is seamless."
-- BusinessWeek
What we do: The edō Marketing Platform
edō Interactive provides market intelligence through a behavioral targeting marketing platform and loyalty and reward credit card programs. The edō Marketing Platform complements a company’s promotional mix by:
Driving targeted consumer behavior.
Boosting the ROI of marketing investments.
Gaining real-time transparency into the success of marketing investments.
Eliminating costly processing of traditional paper coupons.
› LEARN MORE: Contact us if you would like more information on how your company can utilize the Edō Marketing Platform.
