The edō Marketing Platform
Easy +
Dynamic +
Accountable =
edō Interactive
There are "wins" and "win-wins," but edō Interactive Inc.'s new "Prewards" system is aiming at a cards-industry trifecta: merchants, consumers and issuing banks.
With Prewards, edō (pronounced "e-dough") puts the rewards that merchants give customers into a separate prepaid "purse" on an issuer's card, bringing in extra revenue for issuers both from the retailer that pays to fund the purse, as well as a portion of the resulting sale.
-- American Banker
The edō Marketing Platform
edō Interactive provides an easy to use, dynamic and accountable marketing platform for advertising to consumers based upon behavioral targeting.
EASY
Incentive dollars are loaded directly onto selected consumers’ payments cards that can then be redeemed in a single swipe at checkout, driving targeted consumers to purchase products.
The edō Marketing Platform works through the existing financial network companies currently use to process their customers’ debit and credit card transactions. Edō’s web-based platform requires no new hardware or software to set up, execute and process an advertising campaign.
DYNAMIC
The edō Marketing Platform allows advertisers to target key customer segments based on demographics, preferences, geography, and actual behavioral data to filter and build targeted campaigns. The ability to set up and execute either local or nationwide campaigns in a short period of time enables advertisers to react quickly to changes in their business environment.
ACCOUNTABLE
The edō Marketing Platform allows advertisers to monitor, track, and analyze campaign results in real-time, revealing a direct link between advertising promotion and purchase behavior.
› LEARN MORE: Advantages of edō Marketing Platform | How is edō Different | Become a Partner
